If a business is going to effectively engage with their customers, they need to keep up and implement a variety of ways to ensure that the goal is sustainable. This can be done efficiently by combining both bulk SMS and email marketing.
Some would say SMS marketing is still relatively new. Be that as it may, SMS has a great potential to drive return on investment. It is particularly call center tech support effective in communicating personal offers, time-sensitive information, notifications, and event updates.
Given the high proliferation of mobile devices, it is no surprise that both SMS and email marketing make a powerful combination.
Here are 5 reasons why you should combine the two to arrive at your business’s goals faster:
1. Both SMS and Email Marketing Require Permission
Regardless of whether a customer is filling out a form for email newsletters or ticking a box to receive SMS notifications, they are providing your business with consent for future communication.
As such, you can utilize the two to target your customers with ads that are relevant to them. The two marketing channels offer plenty of room for personalization, which means better interaction and improved relationships.
2. You can utilize SMS for secure commitment and email to build relationships
Long-form kinds of messages, such as newsletters, work best with emails. Although the open rates are significantly low compared to SMS, keeping your message succinct, punchy, and straight to the point helps. This way, you can also fit more into the email than a single text.
You can, therefore, use email for many of your long marketing messages, and a simple text message to help entice the customer.
3. You can ask for an email subscription via text
When you are launching a new product, for instance, and you need to call out specifications or pricing info, an email won’t as effective as a text message.
With bulk SMS, you can send texts to lots of your prospects on what to expect from an upcoming email. The beauty about this is that you can use as many words as the message can allow. Always aim to keep the number of characters within the 160 limit and you will be well to go.
4. Use SMS for quick feedback
People are more like to read their emails on phone, but with a majority of them sent to the spam folder, there is no easy way to sustain a conversation If you want to solicit easy responses, a text is more ideal.
Email just doesn’t do for flash sales, discounts, or opportunities. You won’t get the results you are looking for. This is why combining email marketing with SMS is the best solution. Averagely, a text message is responded to within the first 90 seconds, So, whatever the offer, if you are looking for instant results, combine the two.
5. You can leverage insights from your email list
As your email marketing campaigns bear fruits, it allows you to test and learn from the type of content that drives the engagement and conversion. Over time, you will gain insights into the behaviors, preferences, and interests of your subscribers.
You can take use these insights to target and customize your SMS messages effectively. This fine-tuning will enhance your marketing goals giving you better results and ROI.
Get started with Celcom Africa
Got your email marketing campaign in place and are looking for the best and most affordable bulk SMS services to complement it? Get started with Celcom Africa today! Before other companies get onboard with this solution and engage your market, leverage this opportunity and enjoy uninterrupted access to their attention.
Celcom Africa will help you create better customer-business relationships as communication is simpler for back and forth interactions.
According to market statistics about the best bulk SMS provider in Kenya, Celcom Africa tops in the list with most reliable and trusted SMS applications.
