Benefits of using Google Posts

At the best Digital Marketing Institute in Thane, we show how Google Posts may be the answer if you’re seeking for fresh methods to advertise your company, goods, services, or events. They enable companies to publish new material that may show up in local searches and the Knowledge Panel on certain results pages.

Google Postings are “updated posts from verified individuals, places, or things, immediately in search results,” according to Google.

Why use Google Posts?

Local SEO Advantages

Your local SEO benefits from using Google Posts. You will have a better chance of appearing in a local search if you cater to the local population or draw a lot of tourists. In your Google Posts, start utilising your local SEO keyword plan. Why wouldn’t you utilise such keywords on your Google Business Profile if you already use them on your website?

Quick & Easy

Google is constantly in need of content, particularly new stuff. It makes sense to “feed the beast”. We emphasise on how Google is the main source of traffic for many at the best Digital Marketing Course in Navi Mumbai.

However, since creating a Post doesn’t require much work, you might as well include it in your standard social media marketing approach, just like submitting content on Facebook, Twitter, LinkedIn, or Instagram.

Unfortunately, you will have to immediately and directly post Posts to GMB.

Free Google Real Estate

Yes, you read it correctly: Google offers FREE promotions. Google is the most popular search engine in the world, therefore if they offer you an opportunity to promote your company without paying for it, grab it! There is some more untapped potential in Google Posts, even if many people use it for blogs, announcements, discounts, and events. Even while that is how most organisations use Google Posts, there are other ways to make use of the site. Google Posts is sometimes referred to as “simply another social platform.”

Types of Google Posts

Despite the fact that there are four other types of Google Posts templates, the “What’s New” post template is typically thought of as the most popular post type (three full lines).

  • What’s New: This is the ideal kind of content for companies to start making use of their Google Ads campaigns. Your headlines and descriptions serve as your post copy. All that’s left to do is include a compelling image and call to action. Additionally, we advise adopting this format for any fresh material you create and distribute via social media.
  • Event: This is a great starting point for adding your post-pandemic activities so that your neighbourhood clients may see them. Allow consumers to view each individual’s date, length, and details without ever leaving Google’s search result page.
  • Offer: A discount or sale is the best approach to draw customers into your brick-and-mortar business. These postings let companies to put particular campaign offers on GMB and track them via sales or leads.
  • Product: To draw more attention to your GMB profile, utilise these updates to showcase new items or seasonal products if your company offers products.

Using Images and Videos in Google Posts

Despite the fact that stock photography is an option, it is recommended to employ unique photographs as part of your overall digital marketing plan. Google does not prohibit users from utilising logo pictures or place language restrictions (like Facebook).

Using Google Posts for Advertising

Do you utilise additional Google Ads or Local Service Ads? If so, you should incorporate the same language from those ads into your Google Posts. Users will ultimately check out your company on Maps or in the Local 3-Pack, so you need to make sure you’re continually promoting your goods and services.

Tracking Posts with UTMs

You will never discover “Google Posts” or “Google Business Profile” listed as a referral source in Google Analytics. UTM tracking codes should be included in your post URLs as a result. UTM codes are titbits of code that are appended to the end of a URL and may be used to identify certain traffic sources for your website.